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Subscription

Growth capital built for subscription brands scaling recurring revenue

Fund subscriber acquisition, stock builds, and fulfilment costs upfront. Repay as recurring revenue collects, not on a rigid schedule.

Get started

Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Connects with the platforms you already use

Shopify

Recharge

Bold Subscriptions

Amazon

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Shopify

Recharge

Bold Subscriptions

Amazon

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Subscriber acquisition costs money today. The payback arrives over months.

Whether you ship curated boxes, replenishment refills, or subscribe-and-save products, the economics are the same. Acquisition, stock, and fulfilment costs land upfront. Revenue collects gradually over the subscriber lifecycle.

CAC

Acquisition costs keep rising

Paid media costs on Meta, Google, and TikTok continue to climb. The cost to acquire a subscriber sits between £30 and £100 depending on your category. Cash goes out on day one. The return comes over 6-12 months of renewals.

Subscription order packing and fulfilment

Stock cycles

Every cycle needs stock and fulfilment funded upfront

Whether you ship curated boxes or replenishment products, each cycle needs stock, packaging, and fulfilment funded upfront. Every monthly shipment is a fresh inventory commitment.

Churn

Churn erodes the LTV you are acquiring against

Average subscription churn runs 5-10% per month. Every lost subscriber reduces the lifetime value your acquisition spend was underwritten against. Growing the base means replacing churn and adding net new subscribers simultaneously.

Warehouse operations and subscription fulfilment

Growth

Scaling the subscriber base multiplies every cost simultaneously

More subscribers means more stock, more packaging, more pick-and-pack, and more ad spend to keep replacing churn. Every lever of growth draws on the same pool of working capital.

Capital structured around how subscription brands scale

We connect to your subscription platform, sales channels, and financial data to structure capital that aligns with how recurring revenue businesses operate.

24-72hrs

application to offer

Subscriber lifecycle alignment

Draw down capital for acquisition campaigns, stock builds, or fulfilment costs. Repay as subscription revenue collects, not on a rigid monthly schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Subscription fulfilment and warehouse operations

Your funder should understand how subscription eCommerce actually works

CapRelease connects to your subscription platform, sales channels, inventory, accounting, and banking data. We see MRR, renewal rates, churn, and how your subscriber base is growing. We use that to structure facilities around your acquisition cadence and subscriber lifecycle economics.

Capital aligned to your subscriber acquisition and renewal cadence
Facility sized using live inventory and revenue data
Repayments that flex with recurring revenue as it collects
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"We wanted to scale from 200 to 500 new subscribers per month but couldn’t fund the ad spend and stock build at the same time. CapRelease gave us the capital to do both. We repaid as recurring revenue collected over the following quarter."

Founder, DTC Subscription Brand

£130k facility, 85% recurring revenue

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Subscriber acquisition

Fund the upfront cost of scaling your subscriber base. Cover ad spend on Meta, Google, TikTok, influencer partnerships, and introductory offer discounts that convert trial buyers into recurring subscribers.

Stock and sourcing costs

Fund the stock purchase and sourcing costs for each subscription cycle. Cover supplier orders, restocks, and fulfilment materials so every shipment goes out on schedule.

Packaging and fulfilment

Cover custom packaging, branded inserts, and fulfilment materials. Fund the physical experience that keeps subscribers renewing, whether curated boxes or replenishment deliveries.

Churn replacement

Fund the ongoing ad spend required to replace churned subscribers and maintain net growth. Cover the gap between losing a subscriber and acquiring the next one.

New product sourcing

Source and stock new products for upcoming cycles. Fund supplier orders, sample buys, and new range additions that keep your offering fresh and churn low.

Seasonal and gifting campaigns

Fund gift subscription campaigns for Christmas, Valentine's Day, Mother's Day, and other gifting peaks. Cover the additional stock, packaging, and marketing costs these campaigns require.

See it in practice

A DTC subscription brand ships monthly to 3,500 active subscribers via Shopify with Recharge. They want to scale to 5,000 subscribers over the next quarter, which means increasing ad spend, sourcing new products, and covering additional fulfilment costs.

CapRelease analyses their MRR, churn rate, subscriber growth trend, and accounting data. The brand receives a funding offer within 48 hours covering the acquisition budget, stock purchase for the next three shipment cycles, and additional pick-and-pack costs.

Example scenario

Monthly revenue: £85,000
Channels: Shopify + Recharge (85% recurring)
Use of funds: Acquisition + stock build + fulfilment
Facility amount: £130,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK subscription eCommerce brands with consistent recurring revenue are eligible. Curated, replenishment, or subscribe-and-save.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from subscription eCommerce brands.

Yes. We connect to Recharge, Bold Subscriptions, Shopify subscriptions, and other platforms. We see your MRR, renewal rates, and subscriber growth alongside your other sales and financial data when structuring your facility.

Yes. A single blended facility covers inventory costs (stock purchases, sourcing, packaging, fulfilment) and revenue costs (ad spend, influencer partnerships, introductory offers). One facility covers both sides.

Repayment flexes with your daily revenue, including subscription renewals. As monthly billing cycles collect, repayments naturally align with your cash inflows. The facility is designed around how recurring revenue businesses actually operate.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

We look at your overall unit economics: MRR, churn rate, LTV-to-CAC ratio, and revenue trend. Brands with moderate churn but strong acquisition and positive unit economics can still qualify. We assess the full picture, not a single metric.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.