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Pet Supplies

Growth capital built for pet brands scaling online

Fund supplier orders, scale into new ranges, and keep bestsellers in stock. Repay as products sell, not on a rigid schedule.

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Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Connects with the platforms you already use

Shopify

Amazon

Recharge

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Shopify

Amazon

Recharge

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Pet owners reorder every month. Your stock and acquisition costs don't wait.

Whether you sell pet food, treats, toys, grooming products, or accessories, the cash flow pattern is the same. Supplier orders, stock depth across a wide range, and customer acquisition all need funding before revenue collects.

Stock depth

A growing range across species and sizes ties up cash fast

Food in multiple sizes, treats across flavours, toys, beds, grooming, and accessories. Each SKU needs minimum stock depth across species and categories. One stock-out on a bestseller means lost revenue and damaged rankings.

Stock commitments

Supplier minimums and lead times tie up capital fast

Suppliers require MOQs whether you stock food, toys, or accessories. A single restock across your core range ties up thousands before a unit ships.

Acquisition

Customer acquisition costs land before revenue

Acquiring a pet customer costs upfront in ads, introductory offers, and bundle discounts. Repeat buyers and subscribers pay back over months. The faster you grow, the wider the gap between spend and payback.

Q4 + gifting

Christmas pet gifting and advent calendars spike demand

Pet advent calendars, Christmas hampers, and stocking fillers drive a sharp Q4 spike. Stock and packaging commitments land in August and September. Revenue peaks months later.

Capital structured around how pet brands grow

We connect to your inventory, revenue and financial data to structure capital that aligns with how pet eCommerce operates.

24-72hrs

application to offer

Reorder cycle alignment

Draw down capital for supplier orders, restocks, or subscriber acquisition. Repay as products sell and subscriptions renew, not on a rigid schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Your funder should understand how pet eCommerce actually works

CapRelease connects to your sales channels, subscription platform, inventory, accounting, and banking data. We see sell-through velocity by SKU, reorder rates, which channels are driving volume, and how your stock levels change week to week. We use that to structure facilities around your buying cycles and growth trajectory.

Capital aligned to your supplier orders and auto-ship cadence
Facility sized using live inventory and revenue data
Repayments that flex with daily sales and subscription renewals
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"We run 24 SKUs across food, treats, and accessories for dogs and cats. We wanted to launch a new grooming range but couldn't fund the stock buy without pulling budget from our core lines. CapRelease gave us the capital to place the order. We repaid as the new range sold through."

Founder, DTC Pet Brand

£140k facility, Shopify + Amazon

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Stock purchases and supplier orders

Fund purchase orders and restocks from your suppliers. Cover MOQs across food, treats, toys, grooming, and accessories.

Inventory and restocking

Maintain stock depth across your full range. One stock-out on a bestseller means lost revenue and damaged rankings. Fund restocks fast without waiting for the last batch to cash in.

Paid media and campaigns

Scale spend on Meta, Google, and TikTok into peak periods and new product launches. Fund pet influencer partnerships with capital already in your account.

Subscriber acquisition

Fund the upfront cost of acquiring customers. Scale ad spend on Meta, Google, and TikTok. Cover introductory offers and bundle deals that convert first-time buyers into repeat customers.

New product launches

Fund the stock commitment, packaging, and marketing behind new product lines and categories. Expand from food into accessories, grooming, or toys without draining existing budget.

Seasonal and gifting ranges

Fund Christmas advent calendars, pet hampers, and seasonal treat ranges. Cover the sourcing, packaging, and marketing costs before the gifting window opens.

See it in practice

A DTC pet brand sells food, treats, and accessories on Shopify and Amazon. They need to place a supplier order for a new product range, restock core SKUs across their bestselling lines, and scale paid media ahead of Q4.

CapRelease analyses their live inventory, revenue by channel, subscription renewal rates, and accounting data. The brand receives a funding offer within 48 hours covering the supplier order, restocks, and a paid media budget for the Q4 push.

Example scenario

Monthly revenue: £95,000
Channels: Shopify DTC (70% auto-ship) + Amazon
Use of funds: Supplier order + restock + paid media
Facility amount: £140,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK pet eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or subscription.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from pet eCommerce brands.

Yes. Auto-ship and subscription revenue is recurring and predictable, which works well with our model. We connect to Recharge, Shopify subscriptions, and other platforms alongside your sales channels when structuring your facility.

Yes. A single blended facility covers inventory costs (supplier orders, stock purchases, packaging, restocking) and revenue costs (ad spend, pet influencer partnerships, introductory offers). One facility covers both.

We work with brands selling perishable and shelf-life-sensitive products. Our live data connections track sell-through velocity and stock levels by SKU, which helps us understand how quickly your inventory moves and structure facilities accordingly.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. The blended facility combines inventory finance (for supplier orders, stock purchases, and restocking) with revenue finance (for ads, influencer content, and operational costs). One facility covers both sides of the business.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.