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Beauty & Cosmetics

Growth capital built for beauty's product cycles

Fund batch production, meet packaging MOQs, and scale campaigns without waiting for your last launch to pay back.

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Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Connects with the platforms you already use

Shopify

Amazon

TikTok Shop

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Etsy

Shopify POS

Shopify

Amazon

TikTok Shop

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Etsy

Shopify POS

Every launch starts with a production bet. Revenue lands weeks or months later.

Formulation costs, batch minimums, packaging orders, and compliance testing all hit your account before you sell a single unit. Each quarter brings a different pressure.

Production

Batch minimums tie up cash before you sell a unit

Contract manufacturers require MOQs per SKU. Formulation, filling, and lab fees all hit your account 4-6 weeks before stock reaches your 3PL.

Packaging

Components have their own MOQs and lead times

Bottles, jars, pumps, droppers, and outer packaging all need ordering separately. Each has its own minimum and supplier timeline.

Launches

Campaign costs hit before a single unit sells

Influencer fees, seeding, paid media, and content production all need funding upfront. Revenue from the launch lands weeks later.

Demand

Viral demand outpaces your cash cycle

A TikTok post can sell out a SKU overnight. Restocking takes 4-6 weeks. Without capital ready, you miss the window.

Capital structured around your product cycles

We connect to your inventory, revenue and financial data to structure capital that aligns with how beauty eCommerce operates.

24-72hrs

application to offer

Launch cycle alignment

Draw down capital ahead of batch production runs and product launches. Repay as units sell through, not on a rigid monthly schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Your funder should understand how beauty actually works

CapRelease connects to your sales channels, inventory, accounting, and banking data. We see how fast products move, which channels drive revenue, and how your stock levels change in real time. We use that data to structure facilities that fit how your business actually operates.

Capital aligned to your batch production and launch calendar
Facility sized using live inventory and revenue data
Repayments that flex with sell-through across channels
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"Our bestselling serum went viral on TikTok and we needed to restock 5,000 units within two weeks. CapRelease funded the batch production and packaging order while our 3PL was still shipping the first wave."

Founder, DTC Skincare + Cosmetics Brand

£180k facility across 4 product launches

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Batch production

Fund contract manufacturing runs, meet batch minimums, and pay lab partners. Cover the gap between production and first sales.

Packaging and components

Bottles, jars, pumps, droppers, and outer packaging all have MOQs. Fund component orders ahead of production runs.

Raw materials and actives

Secure pricing on key ingredients, oils, fragrances, and active compounds. Lock in supply before costs rise or allocations sell out.

Paid media and influencers

Scale ad spend on Meta, TikTok, and Google into product launches. Fund influencer partnerships and seeding campaigns.

Content and photography

Fund product photography, UGC creator fees, campaign shoots, and video content ahead of launches and seasonal pushes.

Compliance and testing

Cover CPSR assessments, stability testing, microbiological testing, and regulatory documentation for new product lines.

See it in practice

A skincare and cosmetics brand selling DTC on Shopify and via TikTok Shop needs to fund a batch production run for three new SKUs while their current bestsellers are being restocked.

CapRelease analyses their live inventory, revenue by channel, and sell-through velocity. The brand receives a funding offer within 48 hours covering the batch production, packaging order, and an influencer seeding campaign for the launch.

Example scenario

Monthly revenue: £130,000
Channels: Shopify DTC + TikTok Shop
Use of funds: Batch production + influencer campaign
Facility amount: £180,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK beauty and cosmetics eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or wholesale.

UK-registered limited company

£10k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from beauty and cosmetics brands.

Yes. A single blended facility covers inventory costs (batch production, raw materials, packaging components) and revenue costs (paid media, influencer campaigns, content). No need for separate funding lines.

Yes. We work with brands selling products that have shelf-life constraints. Our live data connections track sell-through velocity and inventory levels, which helps us understand your stock lifecycle.

Once your facility is in place, you can draw down capital as needed. If a TikTok post drives a demand spike, you can fund a restock order the same day without reapplying.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. We connect to TikTok Shop alongside Shopify, Amazon, and other channels. We assess your revenue and inventory across all platforms to structure the right facility.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.