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Health & Wellness

Growth capital built for health and wellness brands scaling online

Fund supplier orders, keep your subscribers stocked, and scale marketing without waiting for last month's revenue to settle.

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Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Health and wellness products displayed for eCommerce

Wellness lifestyle and self-care products

Connects with the platforms you already use

Shopify

Amazon

TikTok Shop

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Recharge

Shopify POS

Shopify

Amazon

TikTok Shop

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Recharge

Shopify POS

Subscribers expect stock every month. Your cash cycle doesn't move that fast.

Supplier minimums, lead times, and a growing SKU range create a gap between what your customers expect and when your cash is available to fund it.

Jan - Mar

"New year" demand spikes hit while Q4 cash is still settling

January drives the biggest demand surge of the year. Restock orders and new supplier commitments need funding before holiday revenue has landed in your account.

Stock commitments

Supplier minimums lock up capital fast

Suppliers and co-packers require MOQs per SKU. Lead times of 4-8 weeks mean cash is locked long before stock reaches your 3PL.

Subscriptions

Recurring orders need continuous stock availability

Subscribers churn when stock runs out. You need capital to maintain inventory across your full SKU range every month, not just during peak.

Peak season eCommerce warehouse fulfilment

Sep - Nov

Q4 stock and campaign spend collide

Black Friday, gifting bundles, and winter wellness campaigns all need funding at the same time. Working capital is stretched across inventory and marketing.

Capital structured around your buying cycles

We connect to your inventory, revenue and financial data to structure capital that aligns with how health and wellness eCommerce operates.

24-72hrs

application to offer

Aligned to your buying cycle

Draw down capital ahead of supplier orders and restocks. Repay as products sell through, not on a rigid monthly schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Packing health and wellness eCommerce orders

Your funder should understand how health and wellness actually works

CapRelease connects to your sales channels, inventory, accounting, and banking data. We see how fast products move, which channels drive revenue, and how your stock levels change in real time. We use that data to structure facilities that fit how your business actually operates.

Capital aligned to your supplier orders and restock cycle
Facility sized using live inventory and revenue data
Repayments that flex with daily sales, including subscriptions
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"Our subscription base grew 40% in three months but our supplier needs 6-week lead times on every order. CapRelease gave us the capital to keep ordering ahead of demand so we never miss a subscription cycle."

Founder, DTC Health & Wellness Brand

£150k facility, 70% subscription revenue

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Stock purchases and supplier orders

Fund purchase orders and restocks from your suppliers or co-packers. Cover MOQs across your full SKU range.

Inventory and restocking

Maintain stock depth across your full range. One stock-out on a subscription product means a lost customer, not a delayed order.

Subscription stock

Maintain continuous inventory for recurring subscription orders. Fund restock cycles so subscribers never experience a gap in delivery.

Paid media and campaigns

Scale ad spend on Meta, Google, and TikTok into product launches and seasonal demand peaks. Fund campaigns when ROAS is highest.

New product launches

Fund the stock commitment, packaging, and marketing behind new products and formulations. Get to market without pulling budget from your existing range.

Subscriber acquisition

Fund the upfront cost of growing your subscriber base. Scale ad spend on Meta, Google, and TikTok. Cover introductory offers that convert trial buyers into recurring revenue.

See it in practice

A supplements and functional foods brand sells DTC on Shopify with 60% of revenue from subscriptions. They need to place a supplier order across 8 SKUs while scaling a January acquisition campaign.

CapRelease analyses their live inventory, subscription revenue, and channel data. The brand receives a funding offer within 48 hours covering the supplier order and a paid media budget for the new year push.

Example scenario

Monthly revenue: £100,000
Channels: Shopify DTC (60% subscription)
Use of funds: Supplier order + paid media
Facility amount: £150,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK health and wellness eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or subscription.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from health and wellness brands.

Yes. Subscription revenue is recurring and predictable, which works well with our model. We connect to your subscription platform and see the recurring revenue alongside one-time sales when structuring your facility.

Yes. A single blended facility covers inventory costs (supplier orders, stock purchases, packaging) and revenue costs (paid media, influencer partnerships, content). No need for separate funding lines.

We work with brands selling products that have shelf-life constraints. Our live data connections track sell-through velocity and inventory levels, which helps us understand how quickly your stock moves.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. We connect to Amazon, Shopify, TikTok Shop, and other channels. We assess your revenue and inventory across all platforms to structure the right facility regardless of channel mix.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.