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Food & Beverage

Growth capital built for food and beverage brands scaling online

Fund supplier orders, keep your range in stock, and scale subscriber acquisition. Repay as products sell, not on a rigid schedule.

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Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Food and beverage products artisan range

Connects with the platforms you already use

Shopify

Amazon

Recharge

Shopify POS

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Shopify

Amazon

Recharge

Shopify POS

Mintsoft

Linnworks

Xero

Stripe

WooCommerce

Growing a range, keeping subscribers stocked, and acquiring customers. The costs always land before the revenue.

Whether you sell speciality coffee, snack bars, functional drinks, or curated food boxes, the pattern is the same. Supplier minimums, stock commitments, and customer acquisition all need funding before the revenue lands.

Stock commitments

Supplier minimums and reorder volumes tie up cash

Whether you buy from a supplier or co-packer, minimum order quantities lock up cash fast. A single restock across your core range can tie up tens of thousands, weeks before a unit ships.

Fresh food products with shelf life constraints

Acquisition

Customer acquisition costs land before revenue

A new customer costs £15 to £50 to acquire depending on your category and channel. Meta, Google, and TikTok need budget committed daily. Revenue follows over days and weeks, not on the day the ad runs.

Subscriptions

Subscription growth costs money today, pays back over months

Acquiring a subscriber costs upfront in ads and introductory offers. The return comes over months of recurring orders. The faster you grow your subscriber base, the bigger the cash gap between spend and payback.

Q4 + gifting

Holiday gifting and seasonal ranges spike demand

Christmas hampers, advent calendars, Easter ranges, and summer drinks all drive seasonal peaks. Stock orders and packaging need to be committed weeks before demand arrives.

Capital structured around how food and drink brands grow

We connect to your inventory, revenue and financial data to structure capital that aligns with how food and beverage eCommerce operates.

24-72hrs

application to offer

Aligned to your buying cycle

Draw down capital for supplier orders, stock replenishment, or seasonal range builds. Repay as products sell, not on a rigid monthly schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Your funder should understand how food and beverage eCommerce actually works

CapRelease connects to your sales channels, inventory, accounting, and banking data. We see sell-through velocity by SKU, subscription renewal rates, which channels are driving volume, and how your stock levels change week to week. We use that to structure facilities around your buying cycles and seasonal demand patterns.

Capital aligned to your supplier orders and restocking cadence
Facility sized using live inventory and revenue data
Repayments that flex with daily sales, including subscription revenue
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"We had a new flavour ready to launch but our co-packer needed the full batch payment upfront. Most of our cash was already tied up in subscription fulfilment across 12 SKUs. CapRelease gave us the capital to commit to the production run without pulling budget from our existing range. We repaid as the new SKU sold through."

Founder, DTC Food & Beverage Brand

£120k facility, 55% subscription revenue

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Stock purchases and supplier orders

Fund purchase orders, restocks, and MOQs from your suppliers or co-packers. Cover upfront costs across your core range without draining working capital.

Inventory and restocking

Maintain stock depth across a growing SKU range. One stock-out on a subscription product means a lost customer, not a delayed order.

Paid media and campaigns

Scale ad spend on Meta, Google Shopping, and TikTok into peak selling periods and new product launches. Fund influencer partnerships, content production, and sampling campaigns when ROAS is highest.

Subscriber acquisition

Fund the upfront cost of acquiring subscribers. Scale ad spend on Meta, Google, and TikTok. Cover introductory offers that convert trial buyers into recurring revenue.

New product launches

Fund the stock commitment, packaging, and marketing behind new flavours, formats, or product lines. Get to market faster without pulling budget from your existing range.

Seasonal and gifting ranges

Fund Christmas hampers, advent calendars, Easter ranges, and summer collections. Cover the sourcing, packaging, and fulfilment costs before the seasonal selling window opens.

See it in practice

A DTC snack and drinks brand sells on Shopify with 55% of revenue from subscriptions and the rest from Amazon. They need to place a supplier order for a new flavour launch, restock 4 core SKUs, and increase ad spend to grow their subscriber base ahead of Q4.

CapRelease analyses their live inventory, revenue by channel, subscription renewal rates, and accounting data. The brand receives a funding offer within 48 hours covering the supplier order, restock commitments, and a paid media budget for subscriber acquisition.

Example scenario

Monthly revenue: £90,000
Channels: Shopify DTC (55% subs) + Amazon
Use of funds: Supplier order + restock + subscriber acquisition
Facility amount: £120,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK food and beverage eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or subscription.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from food and beverage eCommerce brands.

Yes. Subscription revenue is recurring and predictable, which works well with our model. We connect to Recharge, Shopify subscriptions, and other platforms alongside your sales channels when structuring your facility.

Yes. A single blended facility covers inventory costs (supplier orders, stock purchases, packaging, restocking) and revenue costs (ad spend, influencer partnerships, introductory offers). One facility covers both.

Yes. We connect to Amazon, Shopify, TikTok Shop, and other platforms. We assess your revenue and inventory across all channels to structure the right facility. Multi-channel sellers are a good fit because we can see the full picture of your sales, which typically results in a stronger facility offer.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. As your revenue grows, you can apply for a top-up or increased facility. Because we already have access to your live trading data, the process is faster than your initial application.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.