Sports & Outdoors

Growth capital built for sports and outdoor brands scaling online

Fund bulk stock purchases, pre-build seasonal inventory, and scale into new channels. No personal guarantee. No equity.

Prefer to talk first? Speak to our team

£20k-£1m
Blended facility
24-72hrs
Decision time
0%
Equity dilution
Sports and outdoor equipment Running shoes and sports gear
Connects with the platforms you already use
Shopify
Amazon
TikTok Shop
Mintsoft
Linnworks
Xero
Stripe
WooCommerce
Shopify
Amazon
TikTok Shop
Mintsoft
Linnworks
Xero
Stripe
WooCommerce

Seasonal demand, high MOQs, and fierce price competition. Working capital decides who wins.

Whether you sell running gear, cycling equipment, outdoor apparel, or gym accessories, the pattern is the same. Supplier commitments land months before the peak selling window. Revenue follows later.

Sports footwear and running gear
Mar-May
Spring and summer ranges commit capital early
Running shoes, cycling gear, fitness equipment, and outdoor apparel all need to land in warehouse before the season starts. Supplier deposits due months before delivery. Miss the window and competitors take the ranking.
Outdoor camping and hiking equipment
MOQs
Minimum order quantities lock up working capital
Suppliers require minimum order quantities. A single order of trainers, yoga mats, or cycling accessories can tie up tens of thousands before a unit sells. Sizing, colour, and sport-specific variations multiply the commitment.
Ecommerce analytics and performance data
Margins
Price competition compresses margins across channels
Amazon, eBay, and DTC all carry different margin profiles. Price-matching against Sports Direct and Decathlon forces tight margins. Ad costs rise during peak season. There is little room for slow-moving stock.
Peak season warehouse order fulfilment
Q4 + Jan
Black Friday, Christmas, and New Year fitness all spike demand
Q4 gifting drives sportswear and equipment sales. January fitness resolutions create a second peak across gym, running, and wellness. The brands funded in October win January.

Capital structured around how sports brands operate

We connect to your inventory, revenue and financial data to structure capital that aligns with how sports and outdoor eCommerce operates.

24-72hrs
application to offer
Seasonal cycle alignment
Draw down capital for bulk stock purchases, new season ranges, or peak period ad spend. Repay as products sell, not on a rigid monthly schedule.
360°
operating visibility
Live data underwriting
We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.
0%
equity given up
No personal guarantee
One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.
Sports and outdoor product range
Athletic wear and sports apparel
Sports ecommerce warehouse fulfilment

Your funder should understand how sports and outdoor eCommerce actually works

CapRelease connects to your sales channels, inventory, accounting, and banking data. We see sell-through velocity by SKU, which channels are shifting units, and how stock levels change across seasons. We use that to structure facilities around your buying cycles, supplier payment terms, and peak selling windows.

  • Capital aligned to your buying cycles and seasonal stocking windows
  • Facility sized using live inventory and revenue data
  • Repayments that flex with daily sales across all channels
  • Top-ups available as your business performs
Get started

Sports and outdoor brands growing with CapRelease

20-40%
Average revenue growth
90%
Repeat funding rate
£1m
Facilities up to
<72hrs
Application to decision

"We had our spring range ready to order but couldn't commit the deposit without pulling cash from our bestselling everyday training line. CapRelease gave us the capital to place the order without pulling from our core range. We repaid as the spring stock sold through over 10 weeks."

Founder, Sports & Outdoor DTC Brand
£180k facility, Shopify + Amazon
Outdoor sports products

From application to funded in days

1
Tell us about your brand
Basic details, monthly revenue, and what you need funding for.
2 minutes
2
Connect your platforms
Secure, read-only access to sales, inventory, accounting and banking.
10 minutes
3
Receive your offer
A blended facility based on live data. One transparent fee. No personal guarantee.
24-72 hours
4
Draw down and grow
Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.
Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Bulk stock purchases
Fund large purchase orders from your suppliers. Secure volume pricing and priority allocation on seasonal and core lines.
Seasonal range builds
Pre-stock spring running and cycling, summer outdoor, autumn training, and winter fitness ranges. Inventory in warehouse before the selling season opens.
Bestseller restocking
Every day without stock on a bestselling trainer, resistance band, or cycling jersey is lost revenue and damaged rankings. Fund restocks fast without waiting for the last batch to cash in.
Paid media and campaigns
Scale ad spend on Google Shopping, Meta, TikTok, and YouTube ahead of seasonal peaks. Fund fitness influencer partnerships, athlete content, and event sponsorships.
New channel expansion
Launch on a new marketplace, expand your Amazon catalogue, or grow into TikTok Shop. Fund the additional inventory each new channel requires.
Supplier deposit cover
Cover deposits and pro-forma payments to lock in stock with suppliers. Capital dispersed to your account so you can move fast on supplier terms.

See it in practice

Sports brand founder reviewing ecommerce performance

A DTC sports and fitness brand sells on Shopify and Amazon FBA. They need to fund a supplier order for their spring range, restock bestselling training and gym accessories, and scale paid media ahead of the fitness season.

CapRelease analyses their live inventory, revenue by channel, sell-through velocity, and accounting data. The brand receives a funding offer within 48 hours covering the stock purchase, restocks, and a paid media budget for the spring campaign.

Example scenario
Monthly revenue
£110,000
Channels
Shopify DTC + Amazon FBA
Use of funds
Spring range PO + restock + paid media
Facility amount
£160,000
Fee
One fixed fee, agreed upfront
Repayment
% of daily revenue
Decision time
48 hours

Do you qualify?

Most UK sports and outdoor eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or multi-channel.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from sports and outdoor eCommerce brands.

Yes. Capital is dispersed to your account to cover supplier deposits, pro-forma invoices, and full purchase orders. Facilities range from £20k to £1m.

Yes. Multi-channel sellers are a good fit. We connect to your sales channels and see revenue across DTC, Amazon, eBay, and marketplaces. Multi-channel sellers are a good fit because we see the full picture of your sales.

We connect to your live sales data and track sell-through velocity by SKU. We see how quickly stock moves and factor that into how we structure your facility. Sports brands with strong sell-through rates on core products work well with our model.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. The blended facility combines inventory finance (for purchase orders, supplier deposits, and restocking) with revenue finance (for PPC, social ads, athlete partnerships, and operational costs). One facility covers both.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.

We also fund

CapRelease supports eCommerce brands across categories.

Ready to grow?

Fund your next season before the starting gun

Apply in minutes. No commitment, no impact on your credit score.

Prefer to talk first? Speak to our team