Fund bulk stock purchases, pre-build seasonal inventory, and scale into new channels. No personal guarantee. No equity.
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Whether you sell running gear, cycling equipment, outdoor apparel, or gym accessories, the pattern is the same. Supplier commitments land months before the peak selling window. Revenue follows later.
We connect to your inventory, revenue and financial data to structure capital that aligns with how sports and outdoor eCommerce operates.
CapRelease connects to your sales channels, inventory, accounting, and banking data. We see sell-through velocity by SKU, which channels are shifting units, and how stock levels change across seasons. We use that to structure facilities around your buying cycles, supplier payment terms, and peak selling windows.
"We had our spring range ready to order but couldn't commit the deposit without pulling cash from our bestselling everyday training line. CapRelease gave us the capital to place the order without pulling from our core range. We repaid as the spring stock sold through over 10 weeks."
A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.
A DTC sports and fitness brand sells on Shopify and Amazon FBA. They need to fund a supplier order for their spring range, restock bestselling training and gym accessories, and scale paid media ahead of the fitness season.
CapRelease analyses their live inventory, revenue by channel, sell-through velocity, and accounting data. The brand receives a funding offer within 48 hours covering the stock purchase, restocks, and a paid media budget for the spring campaign.
Most UK sports and outdoor eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or multi-channel.
UK-registered limited company
£20k+ monthly online revenue
6+ months trading history
Selling via Shopify, Amazon, or marketplaces
Inventory-based business model
No personal guarantee required
Common questions from sports and outdoor eCommerce brands.
Yes. Capital is dispersed to your account to cover supplier deposits, pro-forma invoices, and full purchase orders. Facilities range from £20k to £1m.
Yes. Multi-channel sellers are a good fit. We connect to your sales channels and see revenue across DTC, Amazon, eBay, and marketplaces. Multi-channel sellers are a good fit because we see the full picture of your sales.
We connect to your live sales data and track sell-through velocity by SKU. We see how quickly stock moves and factor that into how we structure your facility. Sports brands with strong sell-through rates on core products work well with our model.
CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.
Yes. The blended facility combines inventory finance (for purchase orders, supplier deposits, and restocking) with revenue finance (for PPC, social ads, athlete partnerships, and operational costs). One facility covers both.
Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.
CapRelease supports eCommerce brands across categories.
Apply in minutes. No commitment, no impact on your credit score.
Prefer to talk first? Speak to our team
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