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Fashion & Apparel

Growth capital built for fashion's buying cycles

Fund pre-season buys, restock fast-selling lines, and scale marketing without waiting for last season's cash to land.

Get started

Prefer to talk first? Speak to our team

£20k-£1m

Blended facility

24-72hrs

Decision time

0%

Equity dilution

Connects with the platforms you already use

Shopify

Amazon

ASOS Marketplace

Mintsoft

Linnworks

Xero

Stripe

TikTok Shop

WooCommerce

Zalando

Shopify

Amazon

ASOS Marketplace

Mintsoft

Linnworks

Xero

Stripe

TikTok Shop

WooCommerce

Zalando

Every season starts with a cash commitment. Revenue arrives months later.

Supplier orders, stock buys, and freight costs land months before you sell a single unit. Each quarter brings a different funding pressure.

Jan - Mar

SS orders due while AW still selling

Suppliers need deposits for spring/summer while autumn/winter stock is still moving at full price.

Apr - Jun

Supplier payments land before revenue

Order minimums and balance payments arrive before spring sales land. Cash gap at its widest.

Jul - Aug

AW commitments during clearance

Next season's buy begins while summer markdowns erode margin. Capital needed to commit early.

Sep - Nov

Peak stock lands. Cash fully deployed.

Q4 inventory arrives. Working capital is stretched across stock, marketing, and fulfilment costs.

Capital structured around your buying cycle

We connect to your inventory, revenue and financial data to structure capital that aligns with how fashion actually works.

24-72hrs

application to offer

Seasonal alignment

Draw down capital against your AW and SS buying windows. Repay as the season sells through, not on a rigid monthly schedule.

360°

operating visibility

Live data underwriting

We connect to your sales channels, fulfilment and accounting. Decisions based on how you are trading today, not last year's accounts.

0%

equity given up

No personal guarantee

One fixed fee. No equity dilution. No personal guarantee. Funding decisions based on your live operational data, not your personal assets.

Your funder should understand how fashion actually works

CapRelease sees stock at your 3PL, open purchase orders, sell-through rates, and revenue by channel. We use that data to structure facilities that align with how fashion eCommerce operates.

Capital tranched to your AW and SS buying windows
Facility sized using live inventory and revenue data
Repayments that flex with seasonal sell-through
Top-ups available as your business performs

Get started

20-40%

Average revenue growth

90%

Repeat funding rate

£1m

Facilities up to

<72hrs

Application to decision

"We were turning down marketplace orders because we couldn't commit to the buy. CapRelease gave us the confidence to go in on a full season's range without waiting for last season to clear."

Founder, DTC Womenswear Brand

£350k facility across 3 seasons

From application to funded in days

1

Tell us about your brand

Basic details, monthly revenue, and what you need funding for.

2 minutes

2

Connect your platforms

Secure, read-only access to sales, inventory, accounting and banking.

10 minutes

3

Receive your offer

A blended facility based on live data. One transparent fee. No personal guarantee.

24-72 hours

4

Draw down and grow

Access capital when you need it. Fund inventory and marketing. Repayments flex with daily sales.

Same day

What you can fund

A single blended facility covers both inventory and revenue costs. Use the capital where it drives growth.

Supplier deposits

Secure next season's stock. Meet MOQs and lock in supplier slots, domestic or overseas.

Restock orders

Repeat-order fast-selling lines mid-season. Fund reorders using live sales data as justification.

Freight and logistics

Cover shipping, duties, and warehouse costs. Get stock into your 3PL before the selling window opens.

Paid media and ads

Scale ad spend into peak selling periods. Fund campaigns on Meta, Google, and TikTok when ROAS is highest.

Shoots and content

Fund lookbook photography, campaign shoots, and content production ahead of collection launches.

New season launches

Fund the stock buy, lookbook, and launch marketing behind your next drop. Land fully stocked from day one.

See it in practice

A womenswear brand selling DTC on Shopify and via ASOS Marketplace needs to place supplier orders for their AW collection while SS stock is still selling through.

CapRelease analyses their live inventory, revenue, and accounting data. The brand receives a funding offer within 48 hours covering the AW stock order and a targeted paid media budget for launch.

Example scenario

Monthly revenue: £85,000
Channels: Shopify DTC + ASOS
Use of funds: AW stock order + paid media
Facility amount: £120,000
Fee: One fixed fee, agreed upfront
Repayment: % of daily revenue
Decision time: 48 hours

Do you qualify?

Most UK fashion eCommerce brands with consistent online revenue are eligible. DTC, marketplace, or multi-channel.

UK-registered limited company

£20k+ monthly online revenue

6+ months trading history

Selling via Shopify, Amazon, or marketplaces

Inventory-based business model

No personal guarantee required

Check your eligibility

Frequently asked questions

Common questions from fashion and apparel brands.

Yes. Funds are sent directly to your bank account. You can use them for supplier deposits, stock orders, freight, or any other business cost, including overseas payments.

Yes. We fund brands selling DTC, via marketplaces like Amazon and ASOS, or across multiple channels. We connect to your sales and fulfilment data regardless of channel mix.

Repayments are a percentage of daily revenue, so they flex automatically with your sales. If revenue slows, repayments slow with it. There are no fixed monthly instalments to meet.

CapRelease provides a blended facility combining inventory finance and revenue finance in one product. We underwrite using live operational data, not invoices or historical bank statements. One fixed fee. No personal guarantee. No equity.

Yes. A single blended facility covers inventory costs (stock orders, freight, restocking) and revenue costs (paid media, content, campaigns). No need for separate funding lines.

Most brands receive a funding offer within 24-72 hours of connecting their data. Once accepted, capital is typically available within 48 hours.