In partnership with CapRelease

Growth capital,
through Hallmark.

We've partnered with CapRelease to fund your brand on its full operating picture, including the stock we already hold and fulfil for you. £20k to £1m, repaid as you sell.

£20k to £1m 24 to 72 hour decision No personal guarantee
eCommerce
Hallmark
Accounting
Banking
One connected funding view
Facility approved £250,000
Connects with the platforms you already use
ShopifyAmazonTikTok ShopWooCommerceMintsoftLinnworksStripeXeroQuickBooksSageOpen banking ShopifyAmazonTikTok ShopWooCommerceMintsoftLinnworksStripeXeroQuickBooksSageOpen banking
£20k to £1m
Facility size
24 to 72 hrs
To a decision
No personal guarantees
Your assets stay yours
Flexible repayments
Repaid as you sell
Why we partnered with CapRelease

Funding that sees the whole picture, including the stock we hold.

Hallmark Consumer Services has handled fulfilment for growing eCommerce brands since 1992. We hold your stock, pick and pack your orders and manage your returns, so we see how your business runs day to day.

Most funders only see the figures a brand reports. They never see the stock sitting in our warehouse or the orders moving through it, and that is often where a brand's real value sits.

So we looked for a funding partner built for the way eCommerce actually works, and we found CapRelease. Because we already hold your stock and fulfil your orders, that operating data sits alongside your sales, accounting and banking. Your funding reflects your whole business, not just the part most funders ever see.

Your operating picture
SalesShopify, Amazon, TikTok Shop
AccountingXero, QuickBooks, Sage
BankingOpen banking
Inventory and fulfilmentHeld with Hallmark The difference
Four data sources, one funding view.

One facility, sized to how you actually trade.

Stock and revenue funding in a single line. One fixed fee, no equity, no personal guarantee. Drawn when you need it, repaid as you sell.

Funding from £20k to £1m One fixed fee, no compounding Decision in 24 to 72 hours Quicker access as your track record grows
Inventory
Revenue
One facility£20k – £1m
One fixed fee, no compounding

Inventory changes the funding view.

Most eCommerce funding rests on three signals: revenue, accounting and banking.

CapRelease reads a fourth. Your inventory and fulfilment data, held with Hallmark, show the working capital already tied up in your stock.

A fuller picture means faster decisions, and often more funding.

Other funders see 3 of 4 CapRelease sees 4 of 4
Indicative facilitySame brand, two views
£90,000
Sales Accounting Banking Inventory

Repayment that moves with your sales.

Choose the structure that suits your cashflow. Repayment moves with your sales, within agreed terms.

A set share of your daily sales goes to repayment. Busier days pay down more, quieter days less, within an agreed minimum each month.

Repayment moves with sales Share of sales
MonTueWedThuFriSatSunMonTueWed
Strong weeks clear faster. Quieter weeks ease off, down to an agreed minimum. Repayment tracks the sales you make.

From apply to funded in days.

12 minutes

Apply online

Share a few quick details about your brand to begin.

210 minutes

Connect your data

Link your sales, accounting, banking and inventory through a secure, read-only connection.

324 to 72 hours

Get your offer

CapRelease assesses your full operating picture and sends terms sized to it.

4On acceptance

Funds disbursed

Accept your terms and the capital is disbursed, ready to deploy.

Built for established online brands.

You sell physical products online
Trading for 12 months or more
£20k or more in monthly revenue
Selling through Shopify, Amazon or similar
Holding inventory you reorder
Ready to grow without giving up equity

See what you could access.

An indication based on monthly revenue. Your facility is sized to your full operating data when you apply.

Your monthly revenue
£60,000
£20k£665k+
Estimated funding range1.5 to 3x
£90k – £180k
£20k£1m
Indicative range based on 1.5 to 3x monthly revenue, capped at £1m and subject to data review. Not a binding offer of funding.
Get your actual offer

Built to help brands grow.

89%
average revenue growth across funded brands
90%
of brands return to CapRelease for further funding

Figures from CapRelease funded brands. Revenue growth ranges from 22% to 106%.

No equity taken
No personal guarantee
One fixed fee
Decision in 24 to 72 hours

Funding sized to your whole business.

Apply in minutes, a decision in days. £20k to £1m, repaid as you sell, with no equity and no personal guarantee.

Ready to apply? £20k to £1m · decision in 24 to 72 hours
Apply today