These are two case studies of fast growing, sector leading brands in the UK. We provided the funding they needed to purchase inventory and marketing spend as they grew rapidly. Fast, effective capital, available at key milestones over time, helped unlock the customer's true growth potential.
Brand A, a UK food & beverage brand, needed constant top-up facilities to fund the next restock cycle. Brand B, a champion health & wellness brand, needed access to large successive facilities to fund marketing campaigns to rapidly grow top-line to become a sector leader.
Underwritten on live data. The connection stayed in place throughout. Re-applications took minutes.
Both brands connected their data once. Both came back repeatedly. Each facility underwritten on live data, against the specific use of capital, at the moment it was requested. Not a product. A facility structured around what the business is actually doing.
Standard integrations. Connected in under 10 minutes. Live from day one.
Each facility underwritten against live operational data, sized to the specific use of capital at the moment of application.
One fixed fee, agreed upfront. No personal guarantee. No equity. Repaid as % of daily revenue or a fixed amount.
Data stays connected after the first facility. Re-applications take minutes. Both brands returned multiple times.
The right capital is not just the right amount. It's the right amount, at the right time, structured to align with how business operates.
Brand A is a UK food & beverage brand selling repeat purchase sports nutrition consumables. Customers reorder every few weeks on subscription. Stock turn is fast. Their restock cycle is predictable. They needed funding that aligned with their inventory cycle, not a single lump sum sitting inefficiently on the balance sheet.
The first facility was £125,000 in June, sized against two full restock cycles. As that capital worked through the business and the next manufacturing run came due, they applied again. Inventory, revenue, accounting, and banking data stayed connected, so re-underwriting took minutes. A second facility of £100,000 landed in September, a third of £100,000 in January, and a fourth of £100,000 in March. April brought a step-up to £200,000, sized to accelerating growth and timed to unlock a volume rebate on a larger manufacturing order (bigger volumes, better margins).
Each facility was earmarked for a specific inventory order. A manufacturing run. A container. A 3PL replenishment. Repeat customer orders. The founder knew exactly what each pound was funding. We knew exactly what was coming back through daily revenue share.
"We needed a funding partner who could give us access to capital fast, understood how inventory was a key growth driver, and could give us the confidence that capital would be there each cycle as we scaled."
Founder, Brand AFive facilities across ten months. Total capital deployed: £600,000. Revenue is up 60% since the first facility. Best-selling SKUs stayed in stock through every restock cycle, new products launched on schedule, and no stockouts as repeat-purchase volumes scaled.
Brand B has grown over the past 12 months to become a category leader in the UK health & wellness sector with a performance-marketing-led growth model.
Each deployment funded a specific marketing campaign: a hero product push, a new product or seasonal launch, a peak-period drive.
The first facility was £500,000 in August, funding the peak-season campaign. Three further facilities followed as each new campaign window approached: £300,000 in November, £200,000 in March, and £100,000 in April. Data stayed connected throughout, so each reapplication was fast. Total deployed: £1,100,000.
"We needed a funding partner who could match our ambitious growth targets. CapRelease consistently funded us when we needed it, giving us the firepower to boost marketing spend and become a category leader."
Founder, Brand BRevenue was up 50% since the first facility when the founder made a deliberate strategic shift: profitability over growth. With a loyal repeat-customer base now in place, the company pulled back on ad spend and pivoted to a leaner, higher-margin operation built on hero SKUs and existing customers.
Our facilities flexed with their strategy due to the structure of the funding over time.
Live data, long term funding partner, capital available when needed to support growth ambitions.
Different sectors. Different funding needs. Different outcomes. Three things were consistent across both.
Each deployment was sized against what the business looked like the day it applied. Both Brand A and Brand B were funded against the trading they were doing, not the trading they had done.
Brand A took £600,000 in five tranches matched to the restock cycle. Brand B took £1.1m in four tranches matched to the campaign calendar. Capital sized to the moment, not split arbitrarily across the year.
When Brand B switched from a growth strategy to a margin strategy, the funding didn't have to be torn up and rebuilt. Same facility structure, different use of capital. The shift happened without renegotiation.
Four criteria. If you meet them, a CapRelease facility is likely a fit.
£20k to £1m. One fixed fee. Decisions in 24 to 72 hours. No personal guarantee. No equity. No spend restrictions.
We use cookies to improve your experience and analyse how our site is used. Essential cookies are always active. You can accept or reject optional cookies, or customise your preferences. Read our Privacy Policy for details.
Required for the site to function. Handles security, sessions, and accessibility. Cannot be disabled.
Helps us understand how visitors use our site so we can improve. Data is aggregated and anonymous.
Used to deliver relevant content and measure campaign effectiveness across platforms.